WOULD YOU SPEND 15 MINUTES, IF IT MEANT SURFING THE REST OF YOUR LIFE?

Despite being a 1000-year-old sport with a $7 billion industry, surfing has failed to produce the demographic and economic studies to show who we are, where we live, and what we spend. So while other interest groups bolster their arguments with impressive numbers to prove their positions, all-too often, surfers get blindsided and bowled over, unable to offer a single hard number to support their cases or save their breaks.

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